Why don't you just behave? (Social & Behavioural Change Magazine)

[Why don't you just behave?](https://www.sbcguidance.org/vision/change-magazine) is a global public good reflecting on the past, present and future of SBC in UNICEF, through a variety of perspectives, evidence and data, thoughts and opinions.    The magazine reports on this corporate change process. It offers an in-depth exploration of UNICEF’s transformative journey towards integrating Social and Behaviour Change as a core strategy. It provides valuable insights into how understanding human behavior and social dynamics can enhance developmental and humanitarian efforts. Readers will gain a comprehensive view of the challenges and triumphs in reshaping approaches to putting people and communities at the center of programmes. By delving into these pages, one will appreciate the critical role of SBC in achieving impactful, sustainable progress for children and families globally. The publication is also a reflection of UNICEF's corporate journey to embrace the complexity of human behavior, prioritize localization and community engagement, and integrate social insights into our work. It can help partner organizations reflect on their own efforts to elevate SBC work... or maybe trigger a desire to do so!