Lessons Learned in Behavioral Economics when Designing Digital Financial Tools
UN Entity:
IMF
SDGs:
SDG 01: No Poverty
SDG 05: Gender Equality
SDG 10: Reduced Inequalities
Innovation Area:
Behavioural Science
When designing digital products, the application of Behavioural Science can make a large difference to the likelihood of their success. This is crucial in financial management, particularly in times of uncertainty.
This talk with Dr. Stephen Wendel, hosted by the IMF Creative Lab discusses how digital tools can help solve decision-making challenges, address biases, and form financial habits.