Consuming Differently, Consuming Sustainably: Behavioural Insights For Policymaking
UN Entity:
UNEP
SDGs:
SDG 06: Clean Water & Sanitation
SDG 07: Affordable & Clean Energy
SDG 11: Sustainable Cities & Communities
SDG 13: Climate Action
Innovation Area:
Behavioural Science
The objective of this publication is to shed light on opportunities to strengthen the effectiveness of policies for sustainable consumption in both developed and developing countries. The publication provides evidence-based insights from behavioural science, detailing five key behavioural barriers to sustainable consumption. It also includes concrete examples of how behavioural science has been successfully coupled with policy to cost-effectively achieve sustainable consumption.