Call to Action
UN Entity:
UNIN
SDGs:
All
Innovation Area:
Behavioural Science
Behavioural science helps us understand how people actually behave and make decisions and why we sometimes do not follow through with our intended actions. It can be applied to all areas of the UN’s work - from designing and implementing more effective programmes to communicating better with the people we serve. It can also be applied to internal organisational affairs, from increasing the uptake of training to reducing biases in hiring.