June 13, 2023

Behavioural Science for Sustainability

UN Entity:

World Bank Group
UNEP
UNDP

SDGs:

SDG 13: Climate Action

Innovation Area:

Behavioural Science
Behavioural science is increasingly being applied by the UN to address sustainability. This session explored a range of UN experiences in this area. First, Professor Tobias Brosch (University of Geneva) talked about his work with the SDG Lab on the potential role of emotions in people's behaviors related to climate change. UNDP shared reflections from a study on responsible purchasing decisions of Asian youth. Then, the eMBeD team at the World Bank discussed how segmenting the population in behavioural archetypes can help build behaviourally informed communication campaigns. Finally, UNEP explored how BeSci can support and inform scientific assessments.
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World Bank Group
UNEP
UNDP

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World Bank Group
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World Bank Group
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Behavioural Science

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