Behavior Change for Low Carbon Energy Access Technologies - A Toolkit

The transition to low-carbon energy is both a technical and social challenge. In turn, an overreliance on technology and price-focused solutions overshadows other barriers to adoption, such as undervaluing benefits and prioritizing more pressing basic needs, doubts about the benefits of clean energy access technologies, and gender dynamics in decision-making. Drawing on knowledge of human behavior and decision-making, behavioral science can apply a unique lens to the design of clean energy policies, products, and programs.